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It is a strong linkage to connect all value propositions throughout the entire food value chain,”​ Dahlgren explained. “It will offer all data needed for sugar reduction, from ingredient to the finished product. Ordering: an e-commerce system ensuring purchasing, logistics and payment transaction on a cloud platform.

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E-Development: software for analysing data, taste and flavour after the development.E-planning: software for initial calculation of nutrition and sensory data before product development to ensure that data and information are correct and well planned for sugar reduction reformulation.E-data: a data bank of information about ingredients, legislation and successful recipes.The pilot scheme aims to incorporate the different stages in the reformulation process on a cloud platform - from providing data, to lab simulation software and e-commerce. It was designed to connect product developers, marketers, purchasers and “all” stakeholders in the food and beverage industry. It is a cloud platform with a different function and it is to be opened to external use."​ A ‘one-stop shop’ “It is different from a traditional and physical product. She suggested the platform, called SugarReduced, will act as a differentiator for the company’s products and services.

The company said that a prototype of the platform has been developed and a full launch is scheduled for 2020.īayn CEO Lucy Dahlgren told FoodNavigator that the concept is a departure from traditional approaches to sugar reduction.

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Emulsifiers, stabilisers, hydrocolloidsīayn Europe, a Swiss formulation expert focusing on sugar reductions for food and drink manufacturers, is developing a cloud-based platform that it believes will “ catalyse​” food and drink producers’ R&D efforts and accelerate market entry of reduced sugar products.Chocolate and confectionery ingredients.Carbohydrates and fibres (sugar, starches).













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